The first five years of your child’s life are the most crucial for development. During this time, their brains are like sponges—soaking up knowledge faster than they ever will again! But learning isn’t just about memorizing facts—it’s about building a brain that knows how to learn, explore, and think.

At Alex&Co., we believe that the best way to nurture a child’s natural curiosity is through play, interaction, and conversation. Every moment—whether it’s reading a book, playing a game, or asking “why” for the hundredth time—is a chance to learn something new.  

Tye Alexandra, Founder

Founder, Tye Alexandra, has always been passionate about early childhood development. it all started with her nephew. Spending countless hours introducing him to phonics, numbers, baby sign language, and fun learning activities. Then, during the pandemic, she took things to the next level—creating engaging curriculums for her 6-month-old godson.  

What began as playful lessons in French, science, phonics, and constant dialogue quickly turned into something remarkable. By 11 months, he was recognizing phonics sounds. By 17 months, he learned the entire solar system in just two days! By age 3, he was exploring big topics like gravity, buoyancy, DNA, and even how blood works—all through fun, hands-on activities. 

Inspired by these experiences, Tye turned her passion into a mission—developing children’s books, games, and activities that follow the principles of Montessori learning, research-backed early childhood development, and hands-on exploration.